Corporate Holiday Gifts | 5 Reasons Giving is Important

Are you looking to make a memorable impression with clients, partners, or employees? If so, you have come to the right place. Sending corporate gifts is one of the best ways to stand out amongst other businesses and show your gratitude.

Corporate gifting can be a variety of things. It can be a physical gift or an experience like tickets to a show. There are endless possibilities! More importantly, it should not be limited to the holiday season. Corporate gifts can also help celebrate a new team member, client, or partner who recently came on board. Recognize their immediate value and it will encourage them to remain loyal.

Some 57% of gift recipients say that corporate gifts can affect their perception of a business both positively or negatively. We’ve rounded up five reasons giving is important. 

Why Corporate Gifts Are Important

1) Customer retention is easier than customer acquisition.

This goes a long way when comparing the cost of acquiring a new customer. It’s worth noting that 80% of future profits come from 20% of a company’s existing customers. Strive to make your clients content and happy, simple as that.

2) Happy employees lead to happy customers.

This study shows a strong link between employee well-being and customer satisfaction. Invest in employees first and not only on birthdays. The more they feel valued at work can increase motivation and have a positive impact on your customers. This impact can be stronger for those industries related to retail, tourism, and hospitality where they are customer-facing.

3) Convert leads to customers.

Are you trying to convince a client to come on board? Show them what you are made of by sending a personalized gift! The goal is to make it a memorable experience. By sharing a gift, you can potentially influence their decision-making.

4) Foster relationships with your suppliers and partners.

All businesses have a choice in who they decide to work with. Often, we may not even see these suppliers if they are not in the same region. If you want to ensure they are a partner for the long haul, then consider showing your appreciation. Keep in mind their culture and holidays when gifting.

5) Stand out with a unique marketing approach.

We’ve all seen the endless postcards, spammy emails, or even received cold calls. If you’re looking for a unique way to attract a new client, consider sending a beautiful gift that they will surely open. This is a great way to stand out from the crowd. Also, don’t limit it to something purely tangible. A physical gift can include e-gifts that might relate to cool content or referral awards for recommending your product.