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Mark Williams, came back from a hike on the Appalachian Trail and started developing his own beard grooming products, needing to keep his newly fuzzed face fresh. A pitch to his graphic designer friend and former neighbor (Kristin Schleihs) and the company was a go. Beardition proudly offers men the finest in 100% all natural grooming products, specifically targeting the bearded fellas but not discriminating against the beardless or not-so-fully-bearded.